Death of the Salesmen

From Saul Alinsky’s Rules for radicals: A pragmatic primer for realistic radicals (1971):
“There’s another reason for working inside the system. Dostoevski said that taking a new step is what people fear most. Any revolutionary change must be preceded by a passive, affirmative, non-challenging attitude toward change among the mass of our people. They must feel so frustrated, so defeated, so lost, so futureless in the prevailing system that they are willing to let go of the past and change the future. This acceptance is the reformation essential to any revolution. To bring on this reformation requires that the organizer work inside the system, among not only the middle class but the 40 per cent of American families – more than seventy million people – whose income range from $5,000 to $10,000 a year [in 1971]. They cannot be dismissed by labeling them blue collar or hard hat. They will not continue to be relatively passive and slightly challenging. If we fail to communicate with them, if we don’t encourage them to form alliances with us, they will move to the right. Maybe they will anyway, but let’s not let it happen by default.”

The Summer ’09 health care debate in the USA has the blue collar and hard hats prevailing over the liberal elites. Had the Democratic senators studied Saul Alinsky as their leader B. Hussein Obama has, they would accept that their defeat is because they failed to communicate with the middle class. The party-of-the-jackass’s tendency to talk down to, rather than seek buy-in from, the middle class ensures the movement to the right that pollsters are noticing in the States. This same rightward shift was predicted from the quote above.

In the world of salesmanship, prospects are buttered up. Their fears are validated, not necessarily agreed to, and empathy is shown. Then the salesman demonstrates how his goods or services match the needs of the potential customer. Saul Alinsky thought like a salesman. Congress didn’t. That’s why the ignorant middle class is moving to the right.

Health care reform is being killed by the condescension of liberalism, not by the ignorance of the mainstream. It is a sublime case of bad salesmanship.

When will those on the left stop letting liberals run the show?